Familiarity reduces checkout friction
Customers are more likely to complete a purchase when the checkout includes a payment method they already recognise and trust.
Local wallets and bank-transfer methods can complement card acceptance, especially where card use is not the default online habit.
Plan market by market
Start with customer location, device behaviour, order value and refund expectations instead of adding every available method.
Measure payment selection, approval, abandonment and operational cost so the mix can improve over time.